Digital Marketing is a wide term that has been around for quite a while but hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow of a definition. What about email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging? You get the idea. We use smart technology to power rich creative across content, web, mobile and social media campaigns. Our highly experienced team draws on backgrounds in marketing, advertising, technology and social media to strategize and drive execution on programs that drive results.
Marketing or Advertising is one of the most excellent concepts for getting more traffic it includes various ways like television, radio, internet and more. Now people are using internet for advertising. Digital marketing is one of the best medium to get nonstop traffic. It aims to get traffic from various sources like Social Media, Search Engines and YouTube. Mostly people don’t know about digital marketing, just glance here.
In internet mainly video creation and social media marketing comes under these digital marketing concepts. In this booming technology all are interested about watching online videos like YouTube, photobucket, myspace, Dailymotion, Stupeflix because no one has time to read articles and blogs that’s why everyone prefer video for getting knowledge on particular things.
Here is Few Advantages
Increase brand awareness of your brand.
Increase brand Visibility of your products & services.
Increase organic traffic of your website.
Return on Investment is greater than traditional marketing.
Cost effective way to promote your business online
You can start with any budget and any across globe. There is no area limitation
You can target right location, age group and gender people online.
It saves huge printing cost.
No place limitation for digital marketing
It helps to increase revenue and sales of business
You can found in Search Engines like Google , Yahoo etc
It is one of cheapest medium of promoting business online.
Researching Your Marketplace
Do you know who your audience is?
Do you know the size of your potential audience?
Do you know where they ‘hang out’ online?
Do you know how to reach that audience?
The Digital Strategy will answer all of these questions and more, clearly defining what is required and what needs to be done to make you stand out online. This involves research into other brands that are making a splash in your marketplace, getting data about the search keywords your audience are typing into Google to find organisations like yours, and evaluating the websites of your competitors.
Author- Alkesh Kadam ( SEO Specialist)