Let get to know what is Responsive Web Design and should you opt for it? In the past, businesses had more than one site for each screen size. They built multiple websites to fit different screen sizes. Through responsive web design, one site is able to fit the size of any device. Your customers can see your website perfectly with the same URL and same content source. A mobile responsive website has the ability to adjust to the mobile screen.
It enhances your customer’s browsing experience. Your website will look as beautiful and work well on any internet-abled device. Be it a desktop (or laptop), a tablet or a mobile, it is equally user-friendly.
#1 Responsive Layout
The number one benefit your business can benefit from a responsive layout is the best user experience. Mobile responsiveness guarantees your users that no matter what the device is, he will have the best experience on your website. And, equal consistency. It refines your website content ensuring the most important ones are viewable on a mobile device.
With Google’s algorithm update, mobile-friendly is one of the factors to fulfill for SEO ranking. Mobile responsive web design makes your website visible on search engines. A site that provides an effective mobile experience will rank higher in search results compared to ones without.
Why responsive design is important
Increase reach to mobile users on their tablets and smartphones
Increase lead generation and sale opportunities with consistent user experience
Decrease in cost and time on website content management
Stay ahead of the competition in the search results
There are two methods of offering a mobile-friendly experience. The first is Dynamic Serving – a method using the same URL with different HTML and CSS code. With this method, web pages know the device being used and serve the correct code. The second method involves using a separate mobile site as Facebook does. When users visit your website on a mobile device, you can send them to a different mobile-specific URL.
Google caters to over 5.7 billion searches daily. The Google-recommended design is responsive web design.