3 Trends Defining The Future Of Social Media For Business

January 25, 2021

Social media has completely changed our lifestyle from the way we get our news to the way we communicate with friends and relatives. Being universal, inevitable and most influential social media is going to stay forever.

Social media has been developing rapidly since 2004. You cannot deny that social platforms are now a foremost source of news and information. But that’s not all these platforms are exceptional in the way they interact for businesses. Along with providing a platform for users to connect beyond local and social borders, they also offer numerous prospects to share user-generated content, like photos and videos.

Since it’s the most powerful and vital virtual space, along with being used for networking, social media is also a great way of digitally promoting your brand and products. The power of social media is admirable as you get to reach a huge crowd within seconds of posting an ad, helping you cut costs and making your ads reach out to your prospective audience through these social advertisements.

With the enormous number of online users, which is almost 59% of the global population, it will be a huge loss for you if you miss out on marketing on social platforms where you can reach the maximum number of potential buyers compared with print or television media marketing.

According to Pew Research:

  1. 88% of 18- to 29-year-olds specified that they use any form of
    social media. That share falls to 78% of 30 to 49 years, 64% of 50
    to 64 years and 37% of 65 years and older
  2. Facebook and YouTube rule the social media landscape, as famous adults use each of these sites
  3. 35% of adults now say they use Instagram. In 2016 they were 28%
  4. Roughly three-quarters of Facebook users and around six-in-ten Snapchat and Instagram users – visit each site daily

Your business must mark its presence on social platforms to flourish in
today’s market. Knowing the trends that define the future of social media
for business is your guide book to social promotion.

1. Video is front and center

According to Adobe, 52% of marketing professionals use video as the content with the best ROI. The percentage will keep on increasing since the video has become vital in all the aspects of content and media.

It’s vital to find new, exceptional ways in this fast-paced world to make your product or service to be prominent in the crowd of marketers competing for your viewer’s attention.

Video marketing is not new, but it’s positively proving to be an influential and effective part of marketing approach more than ever. In the chaotic schedules, people frequently prefer to watch a two-minute video rather than read the same information for 15 minutes.

If you haven’t thought of considering videos in your social media plans, then now is the time! Here are a few benefits:

a. Video adds to conversion rates:

Counting videos on a landing page can raise conversions by 80%. Watching a convincing presenter in a video can unquestionably inspire buying behaviour and encourage a visitor to convert into a lead.

b. Search engines are fond of videos:

Search engines often look for content that attracts the viewer’s attention. Videos attract more page views. YouTube is the second largest search engine after Google. Your visibility and chance to show up in search is prominently increased if you put your video on YouTube as well as your website. Here is something more exciting: if you promote your video on social media, your visibility is definite!

c. Videos build faith and trustworthiness:

Want to connect with your viewers and gain their trust? Video is a great way to build a persona of your brand. 90% of users say that product videos are supportive of the decision-making process. Your chances to build customer trust increases when you post videos that help educate and inform your customers. This trust later converts into a sale.

d. Videos boost social shares:

We all know that this is the era of videos going viral. 92% of mobile video customers share them across. Now, this becomes your prospect to express your company.

It’s only your imagination that limits you in this growing era of video marketing. From making tutorial videos on Facebook live, there are a comprehensive series of occasions for you to pick from.

2. Content Storytelling

With 60% of Snapchat and Instagram users open the site each day, that’s an attractive statistic to add content storytelling in your marketing strategy. We all have been narrating and sharing stories from the origin of human evolution — obviously with a good motive. Stories are attention-catching and support build communities by conveying concepts, feelings and experiences of life remarkably. Companies are progressively accepting brand storytelling in this era to keep the digital consumer connected.

Here is all that you need to know about brand storytelling:

Brand storytelling is well-defined as the skill of expressing a company’s personality by using chronicles and storytelling practices that simplify an emotional reaction and establish significant connections. Research shows the powerful influence that storytelling can have on us when used properly:

  1. Stories are 22 times more notable than facts & figures
  2. Our neural activity grows 5 times more when we listen to a story
  3. Storytelling boosts the sensory cortex in the brain, allowing the listener to feel, hear, taste, and even smell the story

Consequently, when capturing consumer attention is the crucial need, it has been a key for the companies to narrate the stories properly. The stories that keep us on track, get tears in our eyes, challenge us and change our perception.

Here is an exceptional example of brand storytelling:

Celebrating Land Rover’s 70th anniversary, the company narrated the real story of, “The Land of Land Rovers,” a distant region in the Indian Himalayas. The video expresses the story of the local drivers who depend on a fleet of accurately retained 1957 Land Rover vehicles to deliver transport and supplies along the dangerous mountain roads in the middle of two small villages, Maneybhanjang and Sandakphu.

To give life to this incredible story, Land Rover’s team stayed in the village of Maneybhanjang for ten days to know these heroic drivers and experienced their routine life. The result amuses the viewer with its spectacular cinematography while knowing from the drivers and locals-only further strengthens the unbelievable off- road abilities of Land Rover vehicles.

Land Rover’s campaign delivers an exceptional example and a reminder that the greatest stories are not your own, but those of your consumers and followers. Tracing those stories might be tough, but when you find the one that touches your emotions, bring them to life and line them up over your product communication.

Here is a tip:

To discover the best customer stories, we suggest you know your customers. Encourage them to share memories with your products through social media, run contests to inspire stories. Create a culture of sharing and storytelling.

3. Influencer Marketing

Influencer marketing is an approach that businesses practice to advertise their products and services by accompanying prevalent social media users or bloggers. Influencers generally have a huge, engaged audience that brands can knock to build integrity and drive sales.

Influencer marketing is a wonderful way to assist you to reach new audiences, boost brand awareness, and lift your marketing ROI.

Joining hands with influencers is an exceptional marketing strategy for many brands. Because influencer marketing benefits include:
a. Reach a wider audience
b. Build confidence for your brand
c. Boost your social following
d. Rise site traffic
e. Generate more leads
f. Drive sales

Eg.: When you see your favourite celebrities wearing stuff or using things, more probable you will do the same as well.

Did you know?
a. By 2020 influencer marketing is on target to become a 10 billion dollar industry
b. 70% of teenage YouTube subscribers rely on influencer views over traditional celebrities
c. 49% of consumers depend on influencer commendations
d. On average, businesses make $5.20 for every $1 invested in influencer marketing
e. 89% of marketers say that ROI from influencer marketing is better than other marketing techniques

As social media is a part of our lives, consumers refer to social platforms for purchasing decisions. Companies with strong social media presence and branding will grow conversion rates, while those lacking active social media campaigns can lose potential customers. Social media is a vital part of your business marketing, but you need not stress to manage it. Take the first step, create a profile, and start engaging with your customers. Wait, that’s not enough. You need professional help as well.

We at iDigitalise, deliver exclusive and effective SMO services and strategy. Our SMO services will assist you to connect with your target group and gain their trust by sharing appropriate content on different social platforms. We have the experience of several years in SMO marketing and constantly try to uphold appreciation in the most effective manner.

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