HOTTEST ADVERTISING TRENDS FOR 2021
Any business emphasizes on getting as many clients as possible. Marketing is crucial for drawing them in and generating leads. In the coming year, a few businesses will be known to carry on with traditional means of advertising like billboards or television. But most businesses will count absolutely on digital marketing companies in 2021.
A Simple reason; All have moved to the digital era firmly in 2020. The COVID-19 pandemic has forced us to do it. And, this made the businesses switch to the digital model to survive. And to excel in that, one needs to know the advertising trends which are buzzing presently.
This fast modification has made business owners realize that opting to go digital is a fruitful and economic choice. Digital marketing offers multiple innovative solutions, and even in the foreseeable future, businesses will continue to take advantage of this form of marketing. 2020 has passed in the blink of an eye, and we are curious to see what 2021 will get to the digital hemisphere. New advantages will flourish and as digital advertising professionals, our estimates about vital trends are likely to dominate the advertisement industry in the upcoming year.
Let’s have a look at the newest and upcoming advertising trends:
1. Video Advertising – The new wildfire of digital marketing trends:
Since video advertising has become more popular than ever, video ads now are vital in most marketing approaches. This is the belief of 92% of marketers and a goal that 99% of marketers will continue using video advertising in 2021.
Going by the data and numbers, we consider that the vogue for videos will not stop and only grow, specifically in 2021 when people are likely to watch for 100 minutes a day of online videos, which is about a 19% rise compared to the daily viewing minutes in 2019. Like the internet, smartphones and technology keep sprouting, video advertising is extremely expected to stay as one of the leading digital ad trends for the coming year.
There are some advanced ways to connect that may develop in 2021. ‘Going Live’ is one of them as real-time streaming of videos is getting famous daily, giving opportunities for businesses to discover advertising through video advertising.
Since a huge variety of content is available online, people respond less to long commercial videos and presentations. They prefer straight, fast and crisp communications. With the emergence of platforms like TikTok and Instagram Reels, etc. – easy to make and watch, short video ads are likely to become more popular than ever before in 2021.
2. Mobile advertising – The adaptive advertising trend of 2021:
Mobile advertising will be one of the leading trends for the coming year. Mainly during the Covid-19 pandemic, people are spending more time than ever with their smartphones and mobile devices, and brands know that. Therefore, we consider businesses to explore those gadgets more and escalate the investment in mobile advertising.
The ‘story’ ad form has become so prevalent that it has been implemented by platforms like Instagram, Facebook, WhatsApp and most recently by LinkedIn and YouTube. However, brands and users can now post 15-second stories and do much more. With Instagram letting users make their filters for others to use in their stories, brands can now use this chance to nurture engaging and fun experiences for their customers.
Have you played games on your mobile in 2020? Definitely yes!
Also, In-game advertising is increasing. It feels annoying and forceful to watch that 30-second ad to keep on moving ahead in your favourite game, but this is one of the mutual moves made by game developers by joining hands with the brands, to keep their game free. Hence, this will keep on growing and be a 2021 advertising trend for brands and businesses.
Considering instant messaging apps, only WhatsApp, Facebook Messenger, and WeChat connect more than 4 billion active users per month. Now alone WhatsApp delivers about 100 billion messages per day. With these facts, we can expect multiple industries to start investing more in in-app ads, so while consumers regularly chat with their friends and family they can be exposed to the brands’ products and services.
3. Programmatic advertising via artificial intelligence – The future of marketing:
The leading 2021 advertising trend that will expose is certainly the boom of programmatic ads via artificial intelligence (AI) to influence ad purchases. This will let brands target even more precise audiences.
As the choice of channels used for reaching customers rises, handling them is getting tough. Managing programmatic channels through AI resolves this difficulty as they use real-time adaptation for individual ads or campaigns through any given channel.
Programmatic buying will grow to $127 billion by the end of 2021. In their US Digital Display Advertising 2020, eMarketer calculates that programmatic advertising will bounce back in 2021, with a projected $3.93 billion rise in mobile spending, a $2.83 billion increase in video spending, and a $4 billion increase in direct transactions.
Through this type of advertising, thrilling trends like voice search and commands for commercial uses, the introduction of the 5G network is expected to flourish in the upcoming year. Researchers report that 40% of users of voice search in their private life say that they also use it in their professional work. Brands to be fascinated in evolving their voice apps for use on voice assistants are expected to grow. In this way, Siri, Google or Alexa will connect customers and businesses more effortlessly and recurrently, improving communication and engagement.
It’s now a thrilling time for advertisers – presenting more prospects than ever to have precisely targeted discussions with prospective and current customers by developing appropriate and tailored content. 2021 is looking bright – ensure you take advantage of the new tech available via advertising trends.