8 Trends that Define the Future of SEO Services in India
The most influential form of marketing in the current age is none other than Digital marketing. With 4.66 billion-plus internet users, there is undoubtedly a huge potential for businesses to benefit through online marketing. SEO thus becomes significant as the majority of the internet traffic generated in the world is through search engines. Prominently, Google is the current world leader in search engines, followed by Bing and Yahoo.
Little do people know that 61% of marketers consider SEO to be the key to online success. Furthermore, 82% of people who executed SEO-based approaches found it to be effective.
That being said, SEO services in India are going to grow, get bigger than ever before and are certainly productive for businesses to rule with their online presence. That means you will have more audience and a lot more traffic for your brand or your client’s website to get the edge.
Now that we know SEO is the beacon for getting traffic, we have culminated a few trends that will shape the suture of the business
Here are 8 such significant trends in the SEO services:
1. User and search intent is important for SEO agencies to adapt:
According to studies, enhancing search content leads to a huge increase in organic traffic. Search intent is the motivation behind a person’s query usually related to something that they want to know, find, or purchase. Google intends to deliver the most appropriate result to user queries. Even students searching data for assignments already understand this and are making full use of it to raise their own queries online. The future of search is consequently going to be extremely influenced by user intent or search intent.
2. SEO agencies believe- Digital assistance and voice SEO will dominate:
27% of the online population is using voice search on mobile. Around 111.8 million people use voice assistance monthly and moreover, more than half of all smartphone users are already engaged using voice search technology.
All thanks to revolutions like Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology has progressed a lot. As technology gets advanced, it’s also getting more prevalent. In fact, it is predicted that 55% of households might own a smart speaker by 2022.
To improve for voice search, think over your keywords. Find longer sentences that people use in daily discussions. Voice searches are likely to do better with lengthier and natural-sounding dialects. When people type, they tend to curtail. For instance- A person might voice search, “Who provides the best SEO services in India?” but type the words, “SEO services in India.”
3. VIDEO MARKETING STRATEGY should be an integral part of your campaign:
Videos are possibly the most widespread media-inspired for online users today. As per video marketing statistics, YouTube has 30 million regular active users, more than 1 billion videos are watched on YouTube daily and 82% of Twitter users prefer watching video content. If you aren’t planning to work on creating video content, now is the time to get started.
Ensure you boost your video channel name and description. The description shouldn’t just be overflowing with user-friendly keywords and an overview of what your channel is about.
Remember that keywords are vital. For example, if you’re enhancing a YouTube channel, the platform’s autocompleting feature can help you a lot. Start typing your video’s topic and see what pops up in the search field, which is basically a list of recommended keywords, telling you accurately what people on YouTube are looking for.
4. The impact of AI is undeniable for the future of SEO services:
As per a recent report, 37% of businesses and establishments are already engaging in Artificial intelligence. The industry is estimated to earn around $118 billion by 2025, definitely, the AI technology will leave an enduring impression on SEO. Artificial intelligence is moving how people interact with online content. Complete AI driving your business, you will be able to create influential content and also boost your keyword research, take full advantage of link building opportunities and improve all digital platforms.
5. Content is king in SEO services:
May it be in the written form, animated or video-audio form, the content has always been the king. Engaging content or infographics are unbelievable traffic magnets. 91% of B2B and 86% of B2C marketers use content marketing to reach customers considering content marketing as their crucial approach. Content marketing purely focuses on the conception and circulation of reliable, appropriate and valued information for audiences.
6. Local SEO is vital for businesses to get hits from local audiences:
When people think of the internet, they usually think of its universal features. Whereas, to find localized goods and services most people use search engines. Local results are most appropriate for users who are searching for details to acquire. This has led businesses to benefit from local SEO. “Near me” and “Tonight/ today” searches have increased by 900% in the previous two years. Mobile search for “open now, near me” has grown by 200%. Around 46% of total searches on Google are local. Hence, in the digital form of marketing, local SEO is certainly significant.
7. The EAT aspect is defined by Google as a ranking factor:
Google mentions over and over again that content quality is most important for ranking success. Quality here refers to the EAT principle: expertise, authoritativeness, and trustworthiness. These aspects assist to define if a web page has useful quality content. This is principally appropriate for businesses under the “your money, your life” (YMYL) tags, such as health care and finance industries. Few ways to ensure quality content:
a. Create buyer personalities to understand what kind of content your clients will require
b. Conduct search intent research to outline the consumer journey
c. Use this data to build content that your users will prefer
d. Craft your content according to EAT. Link claims with statistics and facts to reputable sites, such as “.edu” and “.gov” URLs. Having influential sites link back proves that you fulfil the EAT criteria
8. Structured Data can help you deliver rich results for users on SERPs:
Lengthy reads of 3,000-plus words get three times more traffic and four times more shares. They also achieve 3.5 times more backlinks than articles of an average length of 901 to 1,200 words. Focus on long-form content to get higher search rankings. Your content must sustain quality. The purpose is to deliver users with engaging and shareable information. Here is how you can attain this:
a. Divide up your content into segments with H2 and H3 subheadings to make it user friendly. Subheadings are essential for mobile sites.
b. Make sure that you link to appropriate and authoritative sources with firm authority.
c. Ensure your content is easy to share. Add clear sharing links at the headline and again at the conclusion so that readers can share with a fast click.
Every business on this earth with an online existence is chasing enhanced and upgraded SEO service strategies to get more traffic and generate more sales. Gone are the days of only optimizing keywords and Meta titles. With SEO’s current developments, you have to include everything from voice control to video SEO. Metrics are continuously changing and it’s crucial to stay on top in the rankings. The correct SEO tools can help you get the data to build a smart SEO strategy.
To know more about SEO services in India, check our website and for professional SEO services in Mumbai click on the link. What you are anticipating will be the biggest SEO trends for 2021!