What is the Best Time To Post On Social Media?
Today, there has been a major shift in how we all connect and use social media. There is no doubt that social media gives chances to many businesses to connect with their customers.
Billions of social media users across all platforms use numerous social platforms every day. As a result, businesses and marketers must reach their audiences where they are.
When marketers exceed their customers’ expectations on social media, the advantages spread across the business.
Without a question, social media is one of the finest ways to promote your brand and the wonderful content you’re creating.
But simply posting information through social media whenever you feel like isn’t enough – considering the best time to post on social media helps you to perform better than others in the digital world.
As people throughout the world adjust to ever-changing habits, the best times to post on social media continue to vary from time to time.
As a result, the best time to post on social media last year might not be as productive this year.
In this blog, we will walk you through the insights that suggest the best time to post on various social media platforms.
Midweek mornings have the most overall social media engagement.
That refers to the days between Tuesday and Thursday at 9 or 10 a.m. Sunday is the worst day to post on social media.
Best Posting Time On Various Platforms
Let us now see what is the best time range of posting on various social media platforms:
- Best Time To Post On Facebook –
Facebook remains the most popular platform for marketers globally, but there has been an interesting shift in the highest engagement occurring in 2022.
On Facebook, the best average click-through rate (CTR) occurs between 1 and 4 p.m., peaking on Wednesdays at 3 p.m. A CTR is just the number of people that click on the links in your Facebook posts or ads.
Weekends tend to be the worst time for posting on Facebook (before 8 am and after 8 pm). Adding photographs or images may also dramatically increase your Facebook engagement. Regular posts are losing ground to videos and Facebook Live.
During the week and on Saturdays, the best time to post on Facebook is between 1 and 3 p.m. Wednesdays are the best days to post on Facebook, while the ideal time to post on weekdays is between 9:00 AM and 3:00 PM.
Pro Tip: Always keep a watch on your Facebook Insights, which provide an overview of user behavior and allow you to see when they are active and what kind of posts are receiving the most interaction.
- Best Time To Post On Instagram –
From Tuesday to Friday, posting on Instagram around 5:00 a.m. receives the maximum engagement (as most people check their phones right when they wake up).
During the weekdays, posting on Instagram from 11:00 a.m. to 3:00 p.m. produces a lot of engagement (as most people check their phones during lunch).
Instagram engagement may be increased by posting on Saturday around 11:00 a.m.
For best results, post on Instagram on Wednesday at 11:00 AM and Friday from 10:00 AM to 11:00 AM.
Pro Tip: Try to give your Instagram posts a unique yet appealing look, since Instagram is the most popular visual platform, so make use of it!
Spend at least 15 minutes engaging with people whenever you post something on Instagram (be it replying to comments, re-sharing, adding stories, or promoting your own posts).
- Best Time To Post On Twitter –
The highest average click-through rates (CTR) on Twitter occur between 1 p.m. and 3 p.m. on Mondays and Thursdays.
Weekend nights (after 8 p.m.) and Fridays after 3 p.m. are the worst times to post on Twitter. Avoid tweeting during these periods since engagement, clicks, retweets, and other metrics are lower.
Monday to Friday, 3:00 PM is the ideal time to post on Twitter. Weekdays between 12:00 PM and 3:00 PM are ideal for B2B businesses.
Tweets featuring photos perform best on Twitter. So, if you want to increase your Twitter engagement, use images.
Wednesday at 9 a.m. and Friday at 9 a.m. are the best times to post on Twitter.
Pro Tip : Use hashtags and tweet often (at least once or twice a day). You may also boost your engagement by tweeting relevant trending hashtags.
You may also consider scheduling tweets in advance rather than manually tweeting everything, which not only saves time but also allows you to manage your tweets ina better way.
- Best Time To Post On LinkedIn –
If you want to get more shares and clicks on your LinkedIn postings, consider posting between 11 a.m. and 12 p.m. on Tuesdays.
The worst time to post on LinkedIn is between 10 p.m. and 6 a.m.
On an average day, the peak time for LinkedIn use is 12 PM, followed by 5 to 6 PM.
The best times to post on LinkedIn for the maximum impact are 7 a.m. to 8 a.m. and 5 p.m. to 6 p.m.
Pro Tip : LinkedIn is an excellent platform for connecting with professionals, startup entrepreneurs, digital media companies, and so on.
To increase engagement, spend quality time producing high-quality content (with images or videos).
The idea behind using social media is to be truly social. If you know the best times to post on social media platforms like Facebook, Instagram, Twitter, and LinkedIn you can plan your posts ahead of time.
We’ve given you the best information and ideas so you can schedule or post your social media updates at the optimal times to increase your online reach.