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Digital Marketing Specialist

May 16, 2023

Job Description

  • Creating, developing & implementing effective long- and short-term paid search strategies with good ROAS.
  • Strategise and optimize Google Ad and Facebook Ad campaigns in order to meet the business goals
  • Managing PPC budgets, while strengthening platform accounts and key client relationships.
  • Executing & optimizing multiple PPC campaigns simultaneously.
  • Overseeing campaigns across a number of search platforms (e.g. Google Ads, Amazon Ads, Social Media ads, Bing)
  • Targeting selected groups through keyword and audience research.
  • Managing and editing campaign budgets and adjusting bids to optimize ROAS, Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend.
  • Reporting KPIs to management on a regular basis via various dashboards.
  • Producing engaging, clear and concise copy for campaigns Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
  • Implement data tracking and perform data analysis on the ads
  • Reducing risk of click fraud and irrelevant spend.
  • Staying up-to-date with PPC/SEM trends and techniques, and applying them where relevant.

Skills, Knowledge and Experience

  • Minimum 3 years’ experience in The PPC/SEM domain.
  • Google Ads, Google analytics, Linkedin Ads, Facebook Blueprints certificate preferred.
  • Experience with multiple ad platforms, e.g. AdWords, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads , Native Ads Platforms .
  • Strong analytical and numeracy skills, and be confident translating large amounts of data into comprehensible or visual reports.
  • Expertise in using paid search dashboards to optimize spend.
  • Confidence using Google Analytics, Google Tag Manager or similar tools.
  • Excellent communication, both verbal and written, and experience presenting reports and optimisations.

About iDigitalise Consultancy:

A top digital and technology agency with more than 70 full-time employees and clients in more than 30 countries, they focus on performance, digital marketing, SEO, social media, creativity, technology, content, and e-commerce.

established in 2017, with offices in Europe and India. We are looking for great talent to expand their skill sets and take our agency and clients to the next level. At iDigitalise, we make sure that each iDigitalizer gets a pay scale that is standard for the industry, personal care, growth, appreciation from time to time, training programs, and facilities. 

Interns, trainees, specialists, and managers are all welcome. Welcome to your second home.

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