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A Complete Guide To Digital Marketing For Real Estate

January 10, 2023
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    Because of digital marketing, the real estate business has significantly changed in the last few years. More than 90% of people who want to buy a home look for one on the internet. 

    Around 80% of individuals who wish to buy a home search online for images and videos of the apartments they are interested in. In today’s digital age, every real estate company should have a website that is optimized using a digital marketing strategy. 

    Here’s our complete guide to help you get started.

    Role Of Digital Marketing In Real Estate

    If you’re worried about sales risk, consider how real estate digital marketing can help developers reduce that risk. When done right, digital marketing for real estate can let you:

    • Create a lot of buzz before you even start.
    • Manage how your story is told, straight to the people who will buy it.
    • Create and manage a large database of potential leads.

    A successful digital marketing campaign will not only bring you leads but can also give you a competitive advantage that ensures the long-term success of your project.

    Digital Marketing Strategies for Real Estate Companies

    Now that we’ve gone through some of the most important roles of digital real estate marketing, here are some real estate marketing ideas you can use to increase sales.

    Create Landing Pages that converts

    When it comes to promoting real estate, you need a landing page that converts better than the others. The landing page need to be

    1. Interactive
    2. SEO friendly
    3. User friendly
    4. Mobile compatible
    5. Faster loading
    6. CTA focused
    7. Headline and sub headline
    8. Offer
    9. Inquiry 
    10. CRM Integration
    11. Social proof
    12. Integrate tracking codes 
    13. Reduce bounce ratio

    Real estate Online Branding

    Through digital marketing, you can do online branding to reach the right audience based on location, gender, interest, behavior, and keywords. The main goals of online branding are to be seen, have videos watched, reach a wide audience, get people involved, generate leads, and show content. The best platforms for real estate branding are as follow;

    • Facebook and Instagram
    • Google Display Network
    • Google Discover
    • YouTube
    • Taboola
    • Columbia
    • Linkedin
    • OTT
    • Programmatic ads
    • Geo Facing Solutions
    • Display Advertising

    Real Estate Market and competition Analysis

    Google and Facebook ad platforms can provide estimated returns on investment. SEMRush and Moz are software tools that can tell you everything you need to know about your competitors’ digital audiences and how well they advertise and market themselves.

    This analysis can also help you determine what the market demands, what searches home buyers are doing, and where high demand is. Using this data in your marketing can boost project success.

    Media Planning and Estimation

    A real estate digital marketing agency can help you plan media, budgets, and forecast estimates. The forecasting plan can help you understand investment vs. ROI. Which platforms are best for promotion? Where should I invest?

    You can predict your estimated CPL, CPC, CPM, CTR, conversion rate, the number of inquiries you can generate, site visits, bookings, and investment by using media planning forecasting.

    Video Marketing

    Video content dominates web traffic. According to marketers, video marketing can boost real estate income by 49%.

    Use creative videos for your project, such as virtual tours, live events, and animations showing floor plans. Short and interesting videos are key. Shorter videos do better on social media and websites.

    Lead generation

    Lead generation is one of the most important parts of real estate. You can do this with search ads, social media, display ads, and remarketing. Paid ads let you show your ads to people based on location, area, age, gender, keywords, and type of device. The most trending lead generation services platform for the real estate sector

    • Google search ads
    • Facebook Ads
    • Instagram Ads
    • Linkedin Advertising

    Marketing Automation & CRM Integration

    Only high-quality content will bring you the results you want in real estate digital marketing. Here’s where marketing automation may help. CRM integration is essential for real estate campaigning because the volume of leads is high, and CRM is required to increase the efficiency of the sales team and track leads.

    Automation platforms help you organize and manage your email subscribers, send them messages that are relevant to them, track how they interact with your content, and handle sales. These automation tools handle social media, leads, ROI, landing sites, online ad campaigns, and more.

    Supportive Headline and Contents

    Real estate digital marketing builds trust. Digital customers are knowledgeable and well-informed. They expect timely, relevant information, or they will leave.

    Focus on helpful information, not sales. Keep listings to a minimum. Instead, offer tips on localities, contract checking, financing options, and other topics. Highlight your property’s location and neighborhood and convey its worth.

    Personalized Email Marketing

    Email marketing has expanded over time. Once you get email addresses, you can send information on new listings, projects, and buying tips to gain customers.

    You can categorize your clients (by age, income, geography, etc.) and create content for each group.

    Personalize each email by calling each client by name and including useful search content to keep them informed and show your appreciation.

    SEO Practices

    SEO targets blog articles and website content. You can look at search engines and SEO and add high-volume keywords to your content when you use digital marketing.

    With SEO, guest posting on other real estate marketing websites helps develop backlinks. Hire an SEO specialist to help with deployment and keyword research.

    Social media marketing

    With the help of social media, you can reach a large number of people in a short period of time. Through social media you can connect, engage and reach your target customers, groups, 

    ReMarketing

    as most of the ad platform’s remarketing features. You can re-target audiences based on their behavior, search history, custom data, and previous and current analytics data. It helps to increase the recall value of a brand.

    Influencer Marketing

    You can use any face as an influencer to promote your real estate project, post, or offer on their social walls or through stories in the form of posts, videos, or reels. It increases brand value and trust among buyers.

    Benefits of Real Estate Digital Marketing

    Let us now walk you through some of the benefits of digital marketing for your real estate business:

    • 98% of home buyers search for homes online. Digital marketing for real estate helps establish the initial connection, raise awareness, and generate leads.
    • Landing pages with videos of featured properties can increase conversion by up to 80%.
    • With digital marketing, you can target and reach people who are not in your immediate area. You can do all of this with just a few clicks.
    • Real estate companies can reach people who want to invest in properties by using paid ads in digital marketing.
    • Virtual reality tours, 3D graphics, and live-streamed open houses are new ways to attract real estate buyers. They are economical, easy to use, and suitable for a large audience.

    On The Final Note…

    The success of a business depends on how well it can adapt to and keep up with shifts in customer demands and trends set by its competitors. And the real estate industry is no exception.

    iDigitalise is a digital marketing agency that has won awards and is trusted by many well-known real estate brands. We have run a lot of digital marketing campaigns for real estate, which has helped the industry grow.

    We use digital marketing to grab people’s attention, raise awareness, build engagement, and ultimately sell real estate projects for a large number of developers in a wide range of market conditions. Our digital marketing services have helped our clients fix massive sales problems and make their projects stand out from those of their competitors. Go for digital marketing and see your real estate business flourish!

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