| SN |
CATEGORY |
DESCRIPTION |
| 1 |
MASTER CREATIVES |
| 1A |
External Emailer, Standee, Tent Card, Leaflet, Poster,
Wallpaper, PPT Templates, Offer Annexures, Statement
Design, Event Backdrop, Gate Arch
|
Involves creative ideation, copywriting
& designing. Includes Artwork
Charges wherever applicaple.
|
| 1B |
Certificate, Greeting Card, Danglers, Buntings, Internal Logos,
Internal Mailers
|
| 1C |
Webpage/Homepage Banner, Corporate Stationery,
Wobblers, Danglers
|
| 1D |
Kiosk, Accordion Brochure (Open Size - A4), Folder, Landing
Page, Lead Capture Page, External Logos
|
| 1E |
Stationery Design
|
| 1F |
ATL Campaign Creative Campaign Concept / Master
|
| 1G |
Professional Fees
|
| |
| 2 |
ITERATIONS |
| 2A |
Minor Iteration
|
Text changes in the copy that does not
affect the layout (Replacing Body Copy
/ Paragraphs)
|
| 2B |
Major Iteration
|
Changes in image area, adding tables
&/or copy changes that affects the
layout of the approved Creative
|
| |
| 3 |
ADAPATATION/ RE_SIZING |
| 3A |
Digital Adapts (social media, MPN, Web Banners,
Emailer, ATM Screen)
|
Adapting an collateral to any type of
banner (MPN, Website, Offer, Social
|
| 3B |
Other Adapts (Standee, Tent Card, Leaflet, Poster, Event
Backdrop, Offer Annexures, Statement Design, Gate Arch,
Danglers, Buntings, ATM Screen, Statement Banner,
|
Changing the size/orientation of the
Master Creative to different type of
collateral.
|
| |
| 4 |
ADD ONS |
| 4A |
GIF Creatives
|
Adding GIF based animation to
emailers/banners
|
| 4B |
Image
|
Cost of procuring images from stock
|
| 4C |
Presentations (Slide Formatting) / Slide
|
Basic formatting of fonts, alignment,
spacing, image placement etc
|
| 4D |
Translation
|
Translating the collateral from one
language to another
|
| |
| 5 |
PRODUCT BROCHURE |
| 5A |
Cover Page + Template Design
|
Concept, design, copy for cover page
and design template
|
| 5B |
Inside Page Layout, Design & Artwork / page
|
Design, layout & copy-editing of inner
pages.
|
| 5C |
Brochure - Minor Changes / page
|
Changing some part of copy that does
not affect the layout of the
approved/released Creative
|
| 5D |
Brochure - Major Changes / page
|
Change in images, adding tables &/or
copy changes that affects the layout of
the approved Creative
|
| |
| 6 |
MOTION GRAPHICS VIDEO |
| 6A |
Creation of Motion Graphics (Animation) Video / 30 sec
|
Includes Concept, Script, Frame
Design & Animation
|
| 6B |
Voice Over, Stock Footage & Background Score (If any)
|
Getting VO recorded from VO artist &
sourcing footages & music from stock
|
| |