PPC/Paid Advertising Specialist

Overview

What will you do?

The Paid Media Specialist is responsible for media planning, execution, optimization, and management of campaigns on Google, Facebook, Instagram, YouTube, and other platforms where ads can be bought.

We are looking for someone who can deliver impactful results

Day to day, your responsibilities will include

• Research and analysis for client campaigns
• Competition and competitors analysis
•  Launch and optimize various PPC campaigns
• Perform day-to-day campaign activities for enterprise level Paid Search (PPC) campaigns, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.
• In-depth keyword research and planning
• Track KPIs to assess performance and pinpoint issues and produce reports for management (e.g. dashboards)
• Regularly perform detailed monitoring and analysis of our industry to determine changes in customer behavior and adjusting strategy to capture market demand
• Collaborate with other markets & teams to ensure campaign goals and expectations are met
• meet campaign goals and client targets.

Qualification

We’re looking for a SEM/PPC specialist with outstanding experience that includes:

• At least 2 years of Paid Media Marketing experience with Google, Facebook, Instagram & other biddable platforms
• Managed Huge Budgets
• General knowledge of Google tools such as Google Analytics, Google Keyword Planner, Google Tag Manager etc
• Strong analytical skills, complemented by the ability to take direction, learn or develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail.
• A self-driven and reliable problem solver that can work efficiently with little to no supervision
• Positive, flexible, and well organized to thrive in a fast-paced environment and meet challenging deadlines
• Google Analytics and Google Ads Certified is a plus