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15 Ways to Make Your Website More Search Engine Friendly

March 2, 2024
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    Are you looking to boost your website’s visibility and attract more organic traffic? Well achieving that goal is easy but it will require great strategy, thinking and execution that will give you solutions and results. 

    At iDigitalise we are a result-oriented agency and in this comprehensive guide, we’ll explore 15 actionable strategies to make your website more search engine friendly. By implementing these techniques, you can improve your website’s ranking on search engine results pages (SERPs) and drive valuable traffic to your site. Let’s dive in and discover how you can optimise your website for search engines and take your online presence to the next level!

    Tips for Creating an SEO Friendly Website

    • Optimize Your Site Speed:
      Site speed is a critical factor in search engine rankings. Slow-loading websites frustrate users and can lead to higher bounce rates. Optimize your site’s speed by compressing images, minimizing HTTP requests, and using caching plugins to improve load times.

    Compressing images can lead to significant improvements in site speed. Compressed images can reduce the size of the image by 50-80% without significant loss in quality, resulting in faster load times and improved user experience

    • Use Responsive Design:

    With the increasing use of mobile devices, having a responsive website design is essential for SEO. Responsive design ensures that your site displays properly on all devices, including smartphones, tablets, and desktops, improving user experience and search engine rankings. Over 50% of website traffic comes from mobile devices, making responsive design essential. Websites that are mobile-friendly can experience an increase in organic traffic by up to 8%

    • Create High-Quality Content:

    Content is king in the world of SEO. Create high-quality, relevant content that provides value to your audience. Focus on answering users’ questions, solving their problems, and addressing their needs to establish your site as a valuable resource in your niche.

    • Optimize Your On-Page SEO:

    On-page SEO involves optimizing individual pages of your website for specific keywords and phrases. Include target keywords in your page titles, meta descriptions, headers, and content to improve your site’s visibility in search engine results.

    Including relevant keywords in page titles and meta descriptions can lead to a 10-20% increase in click-through rates from search engines

    • Improve Your Site’s Navigation:

    A well-organized website structure makes it easier for search engines to crawl and index your pages. Improve your site’s navigation by creating a clear hierarchy, using descriptive anchor text for internal links, and implementing breadcrumbs to help users and search engines navigate your site.

    Implementing breadcrumbs can improve the discoverability of your site by up to 60%

    • Optimize Your URLs:

    Use SEO-friendly URLs that are descriptive and contain relevant keywords. Avoid using generic or cryptic URLs with numbers and symbols, as they can make it difficult for users and search engines to understand the content of your pages.

    Using SEO-friendly URLs can result in a 45% increase in organic search traffic.

    • Optimize Your Images:

    Optimize your images for search engines by using descriptive filenames, alt tags, and captions. This helps search engines understand the content of your images and can improve your site’s visibility in image search results.

    • Utilize Schema Markup:

    Schema markup is a type of structured data that helps search engines understand the content of your website better. Use schema markup to mark up important information, such as business hours, contact information, and product details, to enhance your site’s visibility in search engine results.

    Pro Tip: Websites using schema markup can see a 30% increase in click-through rates

    • Create a Sitemap:

    A sitemap is a file that lists all the pages on your website and helps search engines crawl and index your site more effectively. Create an XML sitemap and submit it to search engines like Google to ensure that all of your site’s pages are properly indexed.

    Create SEO-friendly site architecture

    • Secure Your Site with HTTPS:

    HTTPS is a secure version of the HTTP protocol that encrypts data transmitted between a user’s browser and your website. Switching to HTTPS not only improves security but also gives your site a ranking boost in search engine results.

    Switching to HTTPS can lead to a 5-7% increase in search visibility

    • Fix Broken Links and Errors:

    Broken links and errors can harm your site’s usability and credibility in the eyes of both users and search engines. Regularly audit your site for broken links, 404 errors, and other issues, and fix them promptly to maintain a positive user experience and improve your site’s SEO.

    • Optimize for Local Search:

    If your business serves a local audience, optimize your website for local search by including your business name, address, and phone number (NAP) on every page. Create a Google My Business listing, optimize your site for local keywords, and encourage customer reviews to improve your local search visibility.

    Pro Tip: Local businesses that appear in the top 3 local positions on Google receive 47% of the clicks

    • Monitor Your Site’s Performance:

    Regularly monitor your site’s performance using tools like Google Analytics and Google Search Console. Track key metrics such as organic traffic, keyword rankings, and conversion rates to identify areas for improvement and optimize your site’s SEO strategy accordingly. Websites that monitor their performance and make data-driven changes can see a 15-30% increase in organic traffic

    • Build Quality Backlinks:

    Backlinks are links from other websites to yours and are a crucial ranking factor in search engine algorithms. Focus on building high-quality backlinks from authoritative websites in your industry through guest blogging, influencer outreach, and content promotion to improve your site’s authority and rankings.

    Pro Tip: Websites with a strong backlink profile can experience a 10-15% increase in search engine rankings

    • Stay Up-to-Date with SEO Trends:

    The world of SEO is constantly evolving, with new algorithms, trends, and best practices emerging regularly. Stay informed about the latest SEO trends and updates by following industry blogs, attending webinars, and participating in online communities to ensure that your website remains search engine friendly and competitive.

    Pro Tip: Staying informed about the latest SEO trends can help websites remain competitive and adapt to algorithm changes, potentially leading to a 20% increase in organic traffic

    In Conclusion: 

    At,  iDigitalise, we recognize the critical importance of making your website more search engine friendly in today’s digital landscape. With over 15 years of experience and a proven track record of success, our team is dedicated to helping businesses like yours achieve online success through effective SEO strategies.

    By implementing the 15 actionable strategies outlined in this guide, you can optimize your website for search engines and position your business for long-term growth and success. From optimizing site speed and creating high-quality content to building quality backlinks and staying up-to-date with SEO trends, our comprehensive approach to SEO can help your business attract organic traffic, improve visibility, and achieve online success.

    At iDigitalise, we’re committed to delivering measurable results and driving business growth for our clients. With a client base spanning over 30 countries and a 95% satisfaction rate, you can trust us to be your strategic partner in optimizing your website for search engines and achieving your business goals.

    Contact us today to discover how iDigitalise can help you make your website more search-engine friendly and propel your business to new heights of success in the digital landscape.

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