Real time tracking
GTM lets you add tracking codes yourself and helps you save time. allows you to add, edit, and delete tracking codes (tags).
Easy to plan next marketing strategy
Without complex website code, you can quickly edit, add, test, and launch tags. This gives you freedom and speeds up launch times.
It helps for identifying which channel is working best
With GTM, you can compare various marketing channels and come to know which channel is working best for your business.
Centralized reporting
It tracks several marketing channels. It’s cost-effective to avoid maintaining several platforms and debugging code in various places.
Debug Features
Google has an automated system that checks all tracking scripts and stops any scripts that look like malware right away.
Permissions management
From no access to read-only to editing and publishing, in GTM, you can manage who adds tags, macros, and rules to your website.
Scrolls tracking
Scroll tracking behavior provides a lot of information, like which parts of the page engage visitors, where they lose interest.
Understand user behavior
User behavior tracks the web pages that users view and their behaviors on a site. It helps improve the layout of the website.
Increase your agility
Tag Manager lets you add and edit site analytics, conversion tracking, and remarketing tags. You can change tags whenever you wish.
Easy to troubleshoot
It is simpler to troubleshoot and rectify tag errors now that everything is unified. You can do it even before the errors get published.
Everything Is in One Place
With GTM, everything is in one location, and human mistakes such as missing codes and inaccurate data are eliminated.
Its free
GTM is free and ideal for small and medium-sized companies. Large businesses can use Tag Manager 360, the premium version of it.